Career in Sports management in India 

By
Dr Devendra Arora, President , SPAA India.
Sports Academy Association of India.

Before First IPL sports management was not taken seriously by Indian students. But with the globalization a career in sport and games especially in management position have really become very lucrative one these days, as there are huge amounts of money, name, fame, glamor and media attention in one stroke.

Professional sports management companies are coming in big ways all across the country especially in metro cities and over other big cities of the country. Sports management is the study of planning, supervising and organizing various sporting activities like international and domestic tournaments for cricket, football, hockey, golf, and several other games.

There are several career options for the sports management. The students gain a comprehensive understanding of the multi-dimensional importance and the value of sport. The candidates would also acquire business skills relating to public relations, marketing, and entrepreneurship, which would assist them in the administration of institutions engaged in various sporting activities.

The students are exposed to the tools and techniques of sports administration including those of event management as well as acquaint them with contemporary trends and issues in sport. The sports science section would cover sports medicine, sports psychology, sports physiology, sports therapy and health promotion.

The BBA /MBA students are prepared for positions in management, marketing, public relations, communications, facility and event management, sales, program development, and human resource management.
Sports Academy Association Of India


It helps students develop administrative skills necessary for managing the media, sports celebrities, and officials.
Career related to sport management
• Sports marketing Manager
• Sponsorship, marketing and merchandise of sports
• Sports finance & business
• Sports management policy
• Communication with the press and media
• Sponsorship and broadcasting
• Sports event staging
• Knowledge about sports law on contracts and drug use
• Sports ethics and sports organization
•Sports medicine, sports journalism, sports entrepreneurship, grassroots sports development, leagues management etc.
Graduates can avail job opportunities across a variety of fields:

• 5000 companies and 50+ approved national sports federations in India: these governing bodies which aim to promote the respective sport as an industry in India need professional sports managers always.

• Sports branding/ marketing: Indian cricketer MS Dhoni earned Rs.153 crores through advertisements/ endorsements as per a Forbes 2014 report. Marketing/ branding, therefore, has got the immense scope in the field of sports. Sports marketing managers & sponsorship managers will be in demand soon.

• Sports goods: Sports professionals who understand the details of sporting merchandise are in demand in India as international brands like Nike, Reebok, Adidas are increasing their presence in the country.

• Sporting event management: Event management companies are hiring sports managers by the dozen to accommodate the rising need to focus only on sports related events. The sports calendar in India is now chock-a-block with a variety of matches and events. It started with just the IPL - Indian Premier League (cricket) in 2008 and by now we have Hockey India League (started in 2013), Pro Kabaddi League (started in 2014), ISL - Indian Super League (for football, started in 2013), Indian Badminton League (started in 2013) and so on.

There is going to be a great demand for sports directors, operation managers, communications & PR personnel, venue management professionals, implementation managers, sports administrators, media professionals & so on.

Sports Universities that one can avail sport management courses are -
##Sports Academy Association of India , www.spaaindia.in
An association of highly qualified intellectuals including Vice chancellor, Professors, Academicians, and True educationist -Principals of school ,  Sports goods and services company are together irrigate roots of students make them strong to flourish their career in sports. SPAA India is crowned with copy right from ministry of human resource development, govt of India. SPAA India is an architecture to building placement platform through organized five continue sports fair in Pragati maiden ,New Delhi to maintain good relationship with sports industry.
Certification in Sports management
www.spaaindia.in.


SPAA India Associated Institutions in India.


Delhi - GSB Academy,  New Delhi

Lucknow : Quera Sports Education Academy

Tamil Nadu :- St Joseph Sr Secondary school, Puddukotai .

West Bengal:- Siddhivinayak Sports college,  Midnapur.

Karnatka Mysoor : Centre for Sports Management

Hosur Tamil Nadu :-Blue Mount public school.


Online PG executive program in Sports management. www.spaaindia.in/pgexe

 1year full-time Post Graduate certificate in Sports Management (PGCSM),

 2 years full-time MBA with Sports Management)
www www.spaaindia.in

Experts views


The past decade has been quite fruitful for Indian sports. The emergence of multiple leagues in diverse sports in India has created the need for numerous sports management jobs. So, take a look at 5 of the best sports management careers you can pursue in India.
Sports Manager – With the rise of various sports leagues in India, the requirement for sports managers has greatly increased. The key responsibilities of a sports manager are to negotiate contracts, handle PR, organize and oversee promotional events, handle finances, prepare budgets, and make selections that may greatly impact the team on and off the field.
Merchandising – The global sports merchandise (apparel, equipment, and footwear) market size is estimated to be around INR 19.7 lakh crore (US$ 310 billion). Why not choose a career in sports merchandise management?
Public Relations – An exciting and creative sports management career option in India is public relations. Reputation plays a crucial role in the success of a team. The tiniest blemish on their name can cost them millions, maybe billions in sponsorship and fans.
Food and Beverage Management/Concession management – The minimum playing time of most sports is over two hours. In addition, you have tea breaks, lunch, referrals, and in some cases, fights and injuries. All these factors can stretch the game another hour. Hence, vendors usually need management expertise to handle the business. With concession management, you would deal with forecasting, inventory, time management, staff management, and much more.

 management can greatly add to your repertoire. If your content is unique and engaging, you can expect good traffic to your site and make money through affiliate links and ads. Who knows, you may be hired by your favorite sports team or organization as a full-time


Since you’ve completed BBA, I think you should go for a relevant MBA program (related to sports management). I’ll mention some such relevant programs in this answer.

At the same time, I’d also like to point out other relevant courses (undergraduate and PG level) for other interested readers.

Here they are -

1 BACHELOR’S DEGREE COURSES
BA in Sports Management
BBA in Sports Management
Bachelor of Sports Management
2 MASTER’S DEGREE COURSES

MA in Sports Management
MBA in Sports Management
MBA in Sports Business
Master of Sports Management
3 POSTGRADUATE DIPLOMA COURSES
PG Diploma in Sports Business
PG Diploma in Sports Management
4 DOCTORAL DEGREE COURSE
PhD in Sports Management

For More Details you Can Visit SPAA India website www.spaaindia.in

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