We cannot transfer skills but we can transfer tips : Samridhi 

Amritsar, Samridhi: It is undoubted that we get to learn even more when we share the knowledge we already have.
Thus, as part of Meetup Thursdays, initiated by Amritsar Startups (a venture of StatusBrewHQ) GRAPHIXIE and StatusBrewHQ hosted a lecture and workshop dedicated to the Essential Aesthetics in Graphic Design.
We began by critically analyzing some 6-7 (bad) graphic designs so as to better understand how they could be made better.
Then we took up some 10 case studies of the ideas and values behind The elements used in graphic designs of brands and companies like Skechers, TATA, Spotify, Apple, Vevo, Penguin Publishers. etc.
Samridhi

Following that, we went through the 9 basic fundamentals used in graphic design and covered the WHY behind each one of them highlighting the need of them.

We covered how we can make gradients which are less drastic, how designs can be made more balanced and functional.
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There was a healthy, concrete discussion on color profiles, color psychology, color tools, font choices, designing for different mediums, implicit design language, brand design guidelines. etc.
The session ended with each participant analyzing a single graphic design composition all on his/her own and telling everyone what he/she inferred from it.

We cannot transfer skills but we can transfer tips and insights on how that skill can be easily learnt. We’re glad we turned it into an insightful, constructive evening dedicated to Graphic Design.

Gratitude and Love from Graphixie and StatusbrewHQ.

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